We have ambitious growth plans and are planning to explore new business opportunities & enter newer markets. Against this backdrop, we needed an identity that would not only emphasize our current accomplishments but also encapsulate our future goals and help us bring forth our brand’s true purpose & potential.
The objective of this rebranding exercise was to distil our brand’s essence, core values, mission & vision into a simple, contemporary, distinct and powerful expression for ourselves and our clients. The new logo is shaped like an upward moving arrow indicating progress. Outer and inner symbols represent both professional as well as personal growth. The wordmark is customized to complement the logo and is kept sharp to highlight our insightfulness & competitiveness.